Real People
The VCN Process starts with Real People. Our five star panel and top-notch recruiting is key.
The VCN Approach
Real Time Tools
We then use Real Time methodologies where we engage with and “interview” respondents in their everyday lives.
Real Insights
Finally, we put our expertise to work to pull out Real Insights from the research and bring it to life in video reports.
Real People
Real People with Real Results
Clients repeatedly rave about VCN respondents, some even claiming they have been instrumental to new business wins.
We've assembled a team of thousands of research respondents who are digitally savvy people, from every walk of life, every economic strata, every ethnicity, from New York to Beijing.
What's more, when recruiting people for qualitative research, we employ a rigorous vetting process to weed out "professional" respondents and those who claim to be what they're not.
”Is it just me or these interviewees are just exceptional people? Thrilled!”
IsabelleMajor Agency Client
Real Time Tools
Your Virtual Research Toolbox
Crowd Power
Need answers? Opinions? Reviews? Content? Harness the power of crowdsourced opinion research to drive your business. Ask your
question. Get hundreds of quality video responses overnight.
Click here to view video
Moderated Chats
Where we conduct interactive video chats on computers, tablets and mobile devices in one-on-ones and in groups from two to five.
Chat & Surf
With our unique approach to digital research you can engage in your customer’s user experience as they use your app or surf your site (and your competitors) while chatting in real time.
VCN Blogs
Nothing is off-limits when your customers engage in multi-media activities and video blogging revealing their hopes, dreams and buying behavior.
Listen In
You’ll be surprised what you can learn using VCN’s peer to peer research to understand how your customers talk among themselves.
Epiphany by VCN Mobile
When respondents use our video chat app, Epiphany, on their mobile devices, we can be part of the consumer experience as it happens in real time.
Real Insights
Organizing your insights into market research storytelling superpowers
Real insights mean little if they can’t be organized into a meaningful story that is not only substantive but also engaging. That’s why we put as much thought and effort into market research storytelling as we do into gathering the insights in the first place.
The hands on involvement and extensive account planning expertise of Rachel Geltman (VCN’s founder) comes into play to make sure that every project is seamlessly executed and insights are translated to actionable recommendations for each and every client. Our integration of video into our deliverables brings insights to life in a unique way and is key to how VCN makes every project relevant/useful.
See an example of how the VCN experts pull insights from projects where we combine real people with our real time tools. In this case, while watching the First Presidential Debate on 6/27/24.
What we offer
VCN Offers Three Levels of Service
VCN has extensive experience in Consumer, Global and Pharmaceutical research
Sign Up for Free Demo & VCN “Greatest Insights Highlight” Reel
Let’s schedule a demo today to assess your qualitative research needs and share ideas on how our real people, real time tools and real experts can yield real insights about your consumer and your brand.
Included in the Highlight Reel:
Real Time Election Reactions
How to Retain Your Audience’s Attention
COVID-19 Real People Reactions
